Things are on the up-and-up for The Real Housewives of Salt Lake City’s Whitney Rose‘s career after she found it within herself to turn a negative into a positive.
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Following her stunning Season 6 premiere revelation that a “failed” business venture left her and husband Justin Rose with “nothing,” the mom of two is shedding light on the endeavor. For the first time, Whitney admitted the failure was “tied to” her skincare brand, Wild Rose Beauty — something she did not say on the Sept. 16 episode — and took to Instagram to reflect on the candid confession that continues to garner support from the Bravoverse and beyond.
Said Whitney in a Sept. 17 Instagram post, “As hard as it is to admit failure on such a public level, it was liberating to speak my truth. The truth that I couldn’t see at that point in time is that I didn’t fail, I was actually just being protected by the universe and redirected back to my life path.”
Whitney continued to thank her customers, brand ambassadors, and fans for their overwhelming support, adding, “I see you, I feel you, I appreciate you, and I love you.” She then shared a press statement about what was next for Wild Rose Beauty.
Whitney Rose is relaunching Wild Rose Beauty
As of Sept. 17, Whitney “has officially reclaimed full ownership” of Wild Rose Beauty, according to the company’s same-day press release, which Whitney featured in her Instagram post.
“This relaunch is deeply personal to me; it’s about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity,” Whitney said in a statement. “Wild Rose Beauty has always been about more than skincare; it’s about creating routines that help people feel beautiful inside and out.”
The direct-to-consumer brand, as announced, is no longer affiliated with former partners and outside partnership groups, “ushering in a new era of independence, authenticity, and innovation.” The rebrand will reportedly introduce customers to new products with a stronger commitment to clean and cruelty-free products, while also staying true to fan favorites of the past.
Related: A SWAT Team Once Again Confronts the RHOSLC Cast on Season 6 Premiere: “Under Arrest”
It will be the line’s second rebrand since Wild Rose Beauty changed on Season 2 from Iris + Beau, which predated RHOSLC’s 2020 series premiere.
The RHOSLC cast and Bravolebs react to Whitney Rose’s business news
Andy Cohen and Angie Katsanevas agreed on the Sept. 16 episode of Watch What Happens Live that Whitney’s confession about her business failure was “brave and honest.”
Related: New RHOSLC Season 6 Trailer Teases “Crazy” Accusations & Drama: “The Witch Hunt Begins”
Meanwhile, Whitney’s latest career news garnered praise from Bronwyn Newport, who called her “vulnerable and real,” adding, “It’s such an inspiration for others trying to find their path and facing struggles! So happy to see it all coming together!”
Britani Bateman — who unwittingly drew the confession from Whitney on the premiere — wished the entrepreneur a “Congratulations.”
Chanel Ayan of The Real Housewives of Dubai also entered the chat to say, “Yes queen keep going proud of you.”
Details on Whitney Rose’s business “failure”
As seen on the RHOSLC Season 6 premiere, Whitney bravely told the other Housewives over a campfire that she had to lay off 30 employees, in addition to referencing “millions” in losses and “thousands” of customers.
All in all, she said the business “flat out tanked.”
What are Whitney Rose’s other businesses?
See what else happened on the Housewives’ RV trip on the season premiere.