Business intelligence adds value across multiple functions in almost any industry. For example:
Customer service: With both customer information and product details available through a unified data source, customer service agents are able to quickly answer customer questions or begin to solve customer concerns.
Finance and banking: Financial firms can determine current organizational health and risks, and predict future success by viewing combined customer histories and market conditions. Data can be reviewed branch-by-branch with a single interface to identify opportunities for improvement or further investment.
Healthcare: Patients can quickly get answers to many pressing healthcare questions without asking time-consuming questions of staff or medical personnel. Internal operations, including inventories, are easier to track, minute-by-minute.
Retail: Retailers can boost cost savings by comparing performance and benchmarks across stores, channels and regions. And, with visibility into the claims process, insurers can see where they are missing service targets and use that information to improve outcomes.
Sales and marketing: By unifying data on promotions, pricing, sales, customer actions and market conditions, marketers and sales teams are better able to plan future promotions and campaigns. Detailed targeting or segmentation can help boost sales.
Security and compliance: Centralized data and a unified dashboard can improve accuracy and help determine the root causes of security problems. Compliance with regulations can be simplified with a single system to gather reporting data.
Statistical analytics: Using descriptive analytics, organizations can review statistics to spot new trends and uncover why those trends are developing.
Supply chain: Worldwide data on a single pane of glass (SPOG) can speed the movement of goods and the identification of supply chain inefficiencies and bottlenecks.