- Jenna Bush Hager has been working on her Thousand Voices Media publishing imprint since early 2025.
- The Today star shared that the first novel to be released from the imprint is the October 14 debut of Ariel Sullivan’s Conform.
- To share updates about Thousand Voices, Jenna revealed she started a Substack.
Jenna Bush Hager has a lot of things going on in her career—and she’s found a new way to keep fans in the loop.
Over the last few months, fans of the Today show star have watched Jenna go all in on her newly launched Thousand Voices Media publishing imprint. And with the October 14, 2025 release of Ariel Sullivan‘s novel Conform (a.k.a. the first book to be released with the company), Jenna decided she’d let people in on all the exciting things she has in the works.
So, how is Jenna doing such a thing for her followers? As she shared in an Instagram post uploaded on September 9, she started a Substack called “Voices at the Table.” What’s more, she’s already encouraging people to keep up with her on the platform for the latest news and updates on what she has in store.
“So excited to share some amazing voices and people with y’all that you can only find on my Substack!” she wrote in the caption. “Link in bio to join ✍️.”
Given how fans love being informed about Jenna’s work activities, they were ecstatic to see this unexpected career move.
“This is fantastic news!” one person wrote in the comments. “SO excited for you and @thousandvoicesmedia! 🥳💜,” another shouted out. “Already joined!” a different follower added.
Well, this is certainly something we didn’t see coming for Jenna! But that’s not the only exciting thing she has in the works.
As it turns out, Jenna and Ariel are embarking on a book tour that kicks off on October 14, 2025 in Stamford, Connecticut. The duo will then head to various cities along the East Coast before ending their trip on November 8 at the Texas Book Festival in Austin, Texas. These moments will allow Jenna and Ariel to talk about the process of creating the book, while also interacting with fans across the country.
How fun!