The WHO Ageism Scale – A new way to measure ageism

DATE CHANGED to 28 April 2025 (Monday)

Ageism, which is how we think (stereotypes), feel (prejudices), and act (discrimination) towards others or ourselves based on age, is harmful for our health and well-being. The UN Global report on ageism shows that ageism has serious consequences for our physical / mental health, impacts negatively on our social well-being, and takes a heavy economic toll on individuals and society. To stop the damage, urgent action is needed to address ageism around the world.

Join this launch webinar for the new WHO Ageism Scale: a set of extensively tested metrics designed to monitor ageism levels worldwide, illuminate its drivers and consequences, and evaluate the impact of interventions aimed at reducing ageism.

This first-of-its-kind tool, developed for the WHO Global Campaign to Combat Ageism, marks a significant step forward in our global effort to take action to combat ageism and create #AWorld4AllAges. 

By attending this webinar, you will:

• Understand why a new tool to measure ageism is needed
• Receive an overview of the new WHO Ageism Scale and how it was developed
• Learn how to access the WHO Ageism Scale and related resources
• Hear case studies and lived experiences on how the WHO Ageism Scale was implemented in diverse countries
• Get guidance on how you can use the WHO Ageism Scale in your own work
• Participate in an interactive Q&A session with WHO representatives and lead researchers

This webinar is for:

• Researchers, academics, and statisticians working in ageing, equity, human rights, or other related fields
• Policy makers and government officials
• Civil society organizations
• Health and care professionals
• Anyone who is interested in addressing ageism and creating #AWorld4AllAges

Other details you should know:

• Registration is required for this webinar
• The webinar will be held on Zoom, in English
• The WHO Ageism Scale will be released in all UN languages (Arabic, Chinese, English, French, Russian, Spanish)
• By registering, you will receive all our communications related to the WHO Ageism Scale, including future resources and materials