We caught up with Alexander Chetchikov, the founder and CEO of the World Luxury Chamber of Commerce (WLCC) and Luxury Lifestyle Awards.
Alexander has established the WLCC as a hub for innovation, collaboration, and global influence. By uniting leaders under a cohesive global framework, he is transforming the luxury landscape through a network of over 5,000 luxury businesses across 100 countries. His mission? To develop partnerships that drive growth and shape the future of luxury on an international scale.
The WLCC is set to revolutionise the way luxury professionals connect and collaborate. With a clear vision for the future and a commitment to fostering innovation, the organisation offers unprecedented opportunities for growth and leadership in the global luxury market.
My car of choice
I’m a classic guy in everything I do, a real traditionalist, so, naturally, I drive a Mercedes. It’s all about reliability and prestige, that ‘smart luxury’ thing.
My favourite holiday destination
The choice of travel destination directly depends on its goals and the composition of the participants. For a family vacation with children, the Mediterranean is ideal: Portugal, Spain, Greece, Croatia. For a trip with my wife, I prefer either Italy or France. I like to travel to extremes, so I love Alaska, Asia or Africa.
My gadget I can’t live without
My phone is my office, so I can’t go anywhere without it. When I look at my screen time, it makes me a little sad.
My go to fashion brand
As I said before, I prefer classic style. I choose comfort over brand. I buy what I like visually and what fits when I try it on.
My airline of choice
I prefer American airlines to European ones, the level of comfort is much higher. I don’t have any particular preferences, but I really hate low-cost airlines.
My favourite watch brand
Ulysse Nardin and Audemars Piguet are the best classic watches of their kind.
My favourite restaurant
In every country, there are wonderful restaurants with local cuisine. I always ask where the locals go, and that’s where I go too.
My guilty pleasure
I love any new experience in any form. New experiences allow you to significantly expand your picture of the world.
My favourite way to give back
In our busy world, people often feel lonely and unseen. Sincere attention to those around us is perhaps the most valuable and profound gift we can give each other. It can manifest in simple words of gratitude, in the ability to listen to someone without interrupting, or in the willingness to offer help when it is needed.