Another Taylor Swift album, another slew of records she seems poised to destroy.
Swift released her much-anticipated 12th album The Life of a Showgirl on Friday, and not even 12 hours since its midnight drop, it’s already got the most single-day streams on Spotify in 2025 so far, the platform confirmed Friday morning.
Apple Music, meanwhile, similarly confirmed that the album now holds the most single-day streams for a record this year. Amazon Music said it’s now the platform’s most-streamed album of all time for a single day.
It’s not a particularly surprising feat at this point given the unmatched hype Swift brings to each album release; Spotify confirmed earlier this week that Showgirl had already beaten the platform’s record for most pre-saves for an album, topping 5 million.
Meanwhile, “The Fate of Ophelia,” the album’s first song and its lead single, is now the most-streamed song in a single day on Spotify and Apple Music, the companies confirmed.
Spotify has yet to share any specific numbers on how many millions of streams The Life of a Showgirl has amassed, though we’ll likely get a better picture today and over the next few days.
Streaming, of course, won’t tell the story for Swift’s numbers, as she’ll likely drive millions of traditional album sales on CD and vinyl as well. The superstar shared various vinyl variants since announcing the album in August, following her usual strategy to turn her album into a massive merch moment with collectables. Last year’s The Tortured Poets Department opened with a massive 2.61 million units, of which physical sales counted for 1.9 million, per Billboard. In a world where streaming has for the most part replaced actual album sales, Swift remains one of the only — if not the only — artists left who could reliably sell a million units for an album’s first week.
The Life of a Showgirl reunited Swift with prolific hitmakers Max Martin and Shellback, who worked with her on some of her biggest hits including “Blank Space,” “I Knew You Were Trouble,” “Shake It Off” and “22” among others.
Showgirl comes months after she announced she’d at last bought her masters for her first six albums, ending a dramatic saga that launched Swift’s famed “Taylor’s Version” releases of her older music. It also comes less than two months after Swift had revealed that she and now-fiancé Travis Kelce got engaged.
Check here for a track-by-track breakdown of Swift’s latest record.