To engage with younger audiences about the world of agriculture and get members involved in promoting agriculture in a fun, interactive way, Idaho Farm Bureau started their Moving Ag to the Classroom (MAC) Trailer program.
The program started with a single trailer and two modules but has now expanded to three trailers and four modules. Each of the modules is also paired with a specific “Big Book,” teaching school-aged children about different agricultural commodities.
The original goal set by Idaho Farm Bureau was to schedule the trailer to visit 20-30 schools every year. However, this goal has been far exceeded, with the MAC trailers visiting over 75 schools every year and presenting to over 11,000 students. Additionally, the trailers now visit 12 county fairs and the state fair to reach another 25,000-plus children.
The program has also proven to be a great retention tool for students who go on to be involved in agriculture. Many students who experienced the trailer when they were younger come back to teach one of the modules when they are older.
Idaho Farm Bureau, teachers and students alike have been pleased with how the program has evolved through the years. This has also provided a great way for Farm Bureau members to have a meaningful experience in their local communities.