Published on
September 19, 2025
Hyatt Hotels Corporation is excited to announce the opening of the Me and All Hotel Berlin East Side, marking a significant step in the brand’s strategic expansion across Europe. This new hotel, located in the vibrant Friedrichshain district, combines modern luxury with local culture, making it an ideal destination for both business and leisure travelers.
Situated along the Spree River and just a short walk from the iconic East Side Gallery, the hotel offers guests a prime location near Berlin’s cultural landmarks, including the Brandenburg Gate, the Reichstag, and the Berlin Cathedral. Surrounded by lively restaurants, cafes, and shops near Schillingbrücke, the hotel provides excellent transport links, giving visitors easy access to explore the authentic spirit of the city.
Michel Morauw, Managing Director North EMEA at Hyatt, emphasized the importance of this opening: “The Me and All Hotel Berlin East Side represents a key milestone in Hyatt’s European expansion, catering to the growing demand for both business and leisure travel in the region. The hotel captures the true essence of the Me and All brand, allowing guests to immerse themselves in the local neighborhood’s lifestyle.”
Lena Bigalke, General Manager of the Me and All Hotel Berlin East Side, added, “Berlin continues to thrive as a dynamic hub for business and leisure, and we’re excited to invite travelers to experience the city’s unique charm. With stylish rooms and inviting social spaces, the hotel offers an ideal setting to relax, connect, and explore.”
A Unique Blend of Comfort and Urban Spirit
The Me and All Hotel Berlin East Side features 227 elegant rooms that blend modern comfort with traditional Berlin character. Drawing inspiration from the East and West German design of the 1950s to 1980s, the hotel’s retro tones and textures pay homage to the city’s past. Rooms are equipped with king-size beds, complimentary minibars, 55-inch TVs, and optimized layouts for a contemporary, cozy experience. Guests can enjoy vibrant views of the city or the river from their rooms.
The hotel embraces the spirit of community, offering an array of spaces designed to foster both productivity and social connection. The co-working space and other communal areas encourage collaboration and interaction, from quiet corners to lively spots for spontaneous meetings. At the heart of the hotel is the spacious day bar, a dynamic, bold venue where guests can relax and enjoy coffee or drinks after a day of work. The hotel also features the Resi Bar, a stylish, club-like setting offering signature cocktails and craft beers in a chic, industrial atmosphere.
For fitness enthusiasts, the hotel boasts an all ne 80-square-meter gym, open 24/7, to accommodate guests’ schedules and More.
A Living Connection to Berlin’s Culture
The Me and All Hotel Berlin East Side is not just about offering luxurious amenities; it’s also about connecting guests to the vibrant life of Berlin. The hotel partners with local personalities and artists to bring the energy of the city inside, offering curated events, art installations, and unique culinary, musical, and wine experiences. These efforts ensure that every stay at the hotel reflects the dynamic life of the East Side neighborhood.
This opening further solidifies Hyatt’s commitment to expanding its lifestyle brand portfolio across Europe, offering a fresh and immersive experience to travelers seeking to connect with the local culture while enjoying modern amenities and personalized service.
Photo: Hyatt
