While the hockey world reflected on the Edmonton Oilers’ heartbreaking loss in the 2025 Stanley Cup Final, Connor McDavid’s wife, Lauren Kyle McDavid, was already pushing forward with her own chase for glory. Months later, her expanding business empire remains one of Edmonton’s most exciting lifestyle stories.
Building a powerhouse design and hospitality presence in Edmonton
Kyle unveiled her innovative concept Trove Living earlier this year, combining a modern furniture showroom, her interior design offices under Kyle & Co, and a cozy social hub called Bar Trove. The project beautifully reimagines the historic Canada Permanent building downtown, turning more than 9,000 square feet into a one-stop destination for design lovers, professionals, and community gatherings.“I’ve always wanted to have a brick and mortar,” she explained when Trove opened. For years, her designs existed mostly behind the curtain, reserved for clients and friends. Trove changed that. Kyle wanted “the general public to experience something that I created,” and the vision now breathes daily in Edmonton’s core.Her passion for hosting helped shape the concept. From curated décor shopping to grabbing lunch after a meeting, Trove is built around making people feel welcome. “I love hosting. I love making people feel good. I love cooking,” she said.
Fashion brand growth and community contributions show her long-term roots
Even as speculation about McDavid’s next contract swirled during the summer, Lauren’s deepening ties to Edmonton hinted strongly at a couple committed to the city. Her fashion label, Sports Club Atelier, continues to grow with elevated sportswear designs and major collaborations on the way.She also plays a hands-on role with the Edmonton Oilers Community Foundation, working alongside other players’ families to support youth and underserved groups.Her entrepreneurial fire hasn’t slowed since the couple’s dreamy 2024 wedding. If anything, she mirrors the competitive energy that drives Edmonton’s captain. As Kyle put it, “We both have dreams that we’re chasing.” For a city that thrives on ambition, her journey feels like a perfect match.Also Read: Sidney Crosby gets candid about chasing Wayne Gretzky and Jaromír Jágr while focusing on legacy over records