Dive Brief:
- The 153-key Nobleman Fort Worth, Tapestry Collection opened in Fort Worth, Texas, Hilton announced Monday.
- The lifestyle hotel features 121 rooms and 32 extended stay suites with kitchenettes, as well as a pool, a fitness center and 2,000 square feet of meeting and outdoor event space. Casey Thompson, known for her appearances on Top Chef, consulted on the property’s main restaurant, Duchess.
- On a recent earnings call, CEO Chris Nassetta said Hilton’s collection brands, including Tapestry, are supporting the growth of the company’s luxury and lifestyle portfolio, which accounted for 30% of its hotel openings in the first quarter of 2025. Fort Worth, in particular, has seen an increase in luxury and lifestyle hotel development.
Dive Insight:
Anchoring the Nobleman is the facade of the city’s original No. 5 Fire Station, constructed in 1911. The historic building, now restored, houses the hotel’s check-in, communal areas, game spaces and Duchess, as well as a revitalized staircase and fireman’s pole.
KMC&A Design owner Kathy Moran-Clarson designed the hotel’s communal areas, rooms, bar and restaurant. Jeff Blackman of Dallas’ Bedford Lodging developed the property and enlisted Thompson to concept Duchess’ breakfast and dinner menus, which will feature New American cuisine with Texas influences. Thompson will also source an executive chef, who will be named at a later date, according to the announcement.
The restaurant’s bar program, meanwhile, will feature a partnership with El Paso, Texas-based bootmaker Lucchese and include a specialty cocktail dubbed the Lucchese Craftsman. Lucchese will supply branded leather coasters to the bar and a boot display.
Hilton is expanding its Tapestry Collection as it plans to double its lifestyle portfolio to 700 hotels, according to an announcement last June. Conversion-friendly collection brands are key to that growth, Nassetta said on a recent earnings call, noting that Tapestry, Curio Collection and Small Luxury Hotels of the World supported growth across the category in Q1.
Also on the call, Nassetta hinted at further opportunities for the Tapestry brand. When asked about growing Hilton’s brand family, Nassetta said the company had considered creating a lifestyle collection under Tapestry “to take unique hotels that we think would be very additive to the system from a customer point of view.”
“We really haven’t had a place to put those,” he said.
Earlier this spring, Hilton converted Angad Arts Hotel St. Louis under the Tapestry brand.
Fort Worth has seen a slew of luxury and lifestyle hotel openings in recent years, including Le Méridien, Auberge Resorts Collection’s Bowie House and The Crescent Hotel. In 2023, The Wall Street Journal called Fort Worth America’s fastest-growing major city.