Harrison Global Holdings (NASDAQ:BLMZ) has announced plans to invest in and partner with Myth Korea Inc. to develop a pop culture lifestyle and experiential retail store in Busan, South Korea. The initiative builds on Harrison Global’s existing alliance with M-NEXT Holdings, which operates the Japanese trading card retail chain “Ryusei no Arashi”.
The company began due diligence in July 2025 on Myth Korea Inc. The planned store will combine character merchandise, trading cards, interactive events, and immersive entertainment experiences, creating a hybrid retail environment that merges digital content with in-person fan interactions. This expansion represents Harrison Global’s strategic move to grow its presence in South Korea while leveraging M-NEXT’s retail expertise.
Harrison Global Holdings (NASDAQ:BLMZ) ha annunciato l’intenzione di investire e collaborare con Myth Korea Inc. per sviluppare un negozio di lifestyle e retail esperienziale dedicato alla cultura pop a Busan, Corea del Sud. Questa iniziativa si basa sull’alleanza già esistente di Harrison Global con M-NEXT Holdings, che gestisce la catena giapponese di vendita di carte da collezione “Ryusei no Arashi”.
La società ha avviato la due diligence a luglio 2025 su Myth Korea Inc. Il negozio previsto unirà merchandising di personaggi, carte da gioco, eventi interattivi e esperienze di intrattenimento immersive, creando un ambiente retail ibrido che fonde contenuti digitali con interazioni dirette tra fan. Questa espansione rappresenta una mossa strategica di Harrison Global per rafforzare la sua presenza in Corea del Sud sfruttando l’esperienza retail di M-NEXT.
Harrison Global Holdings (NASDAQ:BLMZ) ha anunciado planes para invertir y asociarse con Myth Korea Inc. para desarrollar una tienda de estilo de vida y retail experiencial de cultura pop en Busan, Corea del Sur. La iniciativa se basa en la alianza existente de Harrison Global con M-NEXT Holdings, que opera la cadena japonesa de venta de cartas coleccionables “Ryusei no Arashi”.
La compañía inició la due diligence en julio de 2025 sobre Myth Korea Inc. La tienda planeada combinará merchandising de personajes, cartas coleccionables, eventos interactivos y experiencias de entretenimiento inmersivas, creando un entorno retail híbrido que fusiona contenido digital con interacciones presenciales entre fans. Esta expansión representa un movimiento estratégico de Harrison Global para aumentar su presencia en Corea del Sur aprovechando la experiencia en retail de M-NEXT.
Harrison Global Holdings (NASDAQ:BLMZ)는 Myth Korea Inc.와 협력하여 대한민국 부산에 팝 컬처 라이프스타일 및 체험형 리테일 매장을 개발할 계획을 발표했습니다. 이 이니셔티브는 일본 트레이딩 카드 리테일 체인 “Ryusei no Arashi”를 운영하는 M-NEXT Holdings와의 기존 제휴를 기반으로 합니다.
회사는 2025년 7월에 Myth Korea Inc.에 대한 실사를 시작했습니다. 계획된 매장은 캐릭터 상품, 트레이딩 카드, 인터랙티브 이벤트 및 몰입형 엔터테인먼트 경험을 결합하여 디지털 콘텐츠와 팬 간 직접 상호작용을 융합한 하이브리드 리테일 환경을 조성할 예정입니다. 이번 확장은 M-NEXT의 리테일 전문성을 활용하여 한국 내 입지를 확대하려는 Harrison Global의 전략적 움직임입니다.
Harrison Global Holdings (NASDAQ:BLMZ) a annoncé son intention d’investir et de s’associer avec Myth Korea Inc. pour développer un magasin lifestyle et retail expérientiel dédié à la culture pop à Busan, en Corée du Sud. Cette initiative s’appuie sur l’alliance existante de Harrison Global avec M-NEXT Holdings, qui exploite la chaîne japonaise de cartes à collectionner “Ryusei no Arashi”.
L’entreprise a commencé sa due diligence en juillet 2025 sur Myth Korea Inc. Le magasin prévu combinera des produits dérivés de personnages, des cartes à collectionner, des événements interactifs et des expériences de divertissement immersives, créant ainsi un environnement retail hybride qui fusionne contenu digital et interactions directes avec les fans. Cette expansion représente un mouvement stratégique de Harrison Global pour renforcer sa présence en Corée du Sud tout en tirant parti de l’expertise retail de M-NEXT.
Harrison Global Holdings (NASDAQ:BLMZ) hat Pläne angekündigt, in Myth Korea Inc. zu investieren und eine Partnerschaft einzugehen, um einen Popkultur-Lifestyle- und Erlebniseinzelhandelsladen in Busan, Südkorea, zu entwickeln. Die Initiative baut auf der bestehenden Allianz von Harrison Global mit M-NEXT Holdings auf, die die japanische Sammelkarten-Einzelhandelskette “Ryusei no Arashi” betreibt.
Das Unternehmen begann im Juli 2025 mit der Due Diligence bei Myth Korea Inc. Der geplante Laden wird Charakter-Merchandise, Sammelkarten, interaktive Events und immersive Unterhaltungserlebnisse kombinieren und so eine hybride Einzelhandelsumgebung schaffen, die digitale Inhalte mit persönlichen Fan-Interaktionen verbindet. Diese Expansion stellt einen strategischen Schritt von Harrison Global dar, um seine Präsenz in Südkorea auszubauen und dabei die Einzelhandelserfahrung von M-NEXT zu nutzen.
Positive
- Strategic expansion into South Korean market through retail presence
- Leveraging proven retail model from successful Japanese chain Ryusei no Arashi
- Creation of new revenue stream through hybrid retail-entertainment concept
- Enhanced regional exposure for Harrison Global’s VTuber and voice talent
Negative
- Significant investment required for physical retail expansion
- Execution risks in new geographic market
- Dependence on third-party partnerships for implementation
Insights
Harrison Global’s South Korean expansion represents a strategic market entry leveraging proven retail models, though financial impact remains uncertain during due diligence phase.
Harrison Global’s initiative to enter the South Korean market through partnership with Myth Korea Inc. marks a calculated expansion of their entertainment ecosystem beyond Japan. This strategic move builds upon their existing alliance with M-NEXT Holdings, applying the successful “Ryusei no Arashi” experiential retail model to a new market in Busan.
The company is wisely leveraging M-NEXT’s established expertise in physical retail operations while contributing their own strengths in VTuber management, audio production, and content creation. This complementary skill-sharing approach increases the likelihood of successful market entry by adapting a proven Japanese retail concept for South Korean consumers.
This expansion represents a significant step in Harrison Global’s regional growth strategy, potentially creating new revenue streams through merchandise sales, event hosting, and expanded audience reach for their talent roster. The hybrid digital-physical retail concept aligns with current entertainment consumption trends, where fans seek immersive, interactive experiences beyond traditional retail.
However, it’s important to note that the partnership remains in the due diligence phase, with no disclosed financial terms, timeline for completion, or projected performance metrics. The success of this venture will depend on effective cultural adaptation of the Japanese retail model and building sufficient awareness among South Korean consumers to drive foot traffic and sales conversion in the planned Busan location.
TOKYO, JP / ACCESS Newswire / July 16, 2025 / Harrison Global Holdings Inc. (NASDAQ:BLMZ) (“Harrison Global” or the “Company”), a Japanese audio production, VTuber, entertainment, and voice actor management company, announced its intention to invest in and form a strategic partnership with Myth Korea Inc., a newly established South Korean company developing a pop culture lifestyle and experiential retail store, in collaboration with M-NEXT Holdings Co., Ltd. (“M-NEXT”).
This initiative builds on the Company’s previously announced business alliance with M-NEXT, the parent company of O&A Co., Ltd., which operates the renowned Japanese trading card retail chain “Ryusei no Arashi.” Through this business alliance, Harrison Global aims to leverage M-NEXT’s extensive experience in brick-and-motor retail, fan engagement, and experiential store development in Japan, and integrate it with its core strengths in VTuber and voice actor management, audio production, and live content creation. Together, the companies plan to establish a new pop culture lifestyle and experiential retail concept in Busan, South Korea, modeled after the successful “Ryusei no Arashi” format.
Harrison Global began due diligence on Myth Korea Inc. in July 2025 and, upon completion, intends to proceed with its investment and partnership to launch the physical retail location. The planned store will feature a dynamic, hybrid environment combining character merchandise, trading cards, interactive event areas, and immersive entertainment experiences. Designed as a next-generation retail destination, the store will merge digital content with in-person fan interactions, creating a unique pop culture retail experience.
“We’re pleased to take the next step in our strategic business alliance with M-NEXT through this planned partnership opportunity with Myth Korea Inc.,” said Harrison Global co-CEO Ryoshin Nakade. “While our collaboration with M-NEXT focuses on expanding the reach and engagement of our affiliated talent within Japan, this new initiative with Myth Korea Inc. marks a key move toward growing our presence in South Korea. It’s a mutually beneficial partnership – our talent gains access to a broader regional audience, while Myth Korea Inc. can draw on our business alliance with M-NEXT to bring a proven experiential retail model to Busan. This new store will blend digital and physical entertainment, creating an exciting cultural hub where fans can connect and engage.”
About Harrison Global Holdings Inc.
Harrison Global Holdings Inc. (formerly BloomZ Inc.) is a holding company headquartered in the Cayman Islands, operating BloomZ Japan in Japan. BloomZ Japan is engaged in sound production for anime and games, as well as the management, training, and promotion of voice actors and VTubers. In recent years, it has also focused on developing and promoting next-generation entertainment businesses.
Cautionary Note Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act and other securities laws. Words such as “will,” “expects,” “anticipates,” “aims,” “intends,” “plans,” “believes,” “seeks,” “estimates” and similar expressions or variations of such words are intended to identify forward-looking statements. Forward-looking statements are not historical facts, and are based upon management’s current expectations, beliefs and projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there can be no assurance that management’s expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time with the U.S. Securities and Exchange Commission. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.
Harrison Global Holdings Inc. Investor Contact
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
Email: bloomz@gateway-grp.com
SOURCE: Harrison Global Holdings Inc.
View the original press release on ACCESS Newswire
FAQ
What is Harrison Global’s (BLMZ) new retail expansion plan in South Korea?
Harrison Global plans to invest in Myth Korea Inc. to launch a pop culture lifestyle and experiential retail store in Busan, South Korea, featuring character merchandise, trading cards, and interactive entertainment experiences.
When will Harrison Global (BLMZ) complete its due diligence on Myth Korea Inc.?
Harrison Global began due diligence in July 2025, with plans to proceed with investment and partnership after completion, though no specific completion date was announced.
What will be featured in Harrison Global’s new South Korean retail store?
The store will feature a hybrid environment combining character merchandise, trading cards, interactive event areas, and immersive entertainment experiences, merging digital content with in-person fan interactions.
How does the Myth Korea partnership relate to Harrison Global’s M-NEXT alliance?
The partnership builds on Harrison Global’s alliance with M-NEXT, leveraging M-NEXT’s experience with the Ryusei no Arashi retail chain in Japan to implement a similar successful model in South Korea.
What is the strategic importance of this expansion for Harrison Global (BLMZ)?
This expansion represents Harrison Global’s key move to grow its presence in South Korea, providing broader regional audience access for its talent while creating a new cultural hub for fan engagement.