Converted, a digital innovation and marketing solutions company, has signed a strategic partnership with the Arab Academy for Science, Technology & Maritime Transport (AASTMT) to introduce a specialized educational programme focused on artificial intelligence–driven and automated marketing.
The collaboration aims to equip students and young professionals with practical skills aligned with the evolving demands of the global labor market, particularly in digital marketing, data analytics, and marketing automation. The programme has been integrated into AASTMT’s academic offerings as part of the Academy’s ongoing efforts to enhance industry-oriented education.
According to the partners, the programme emphasises hands-on training, combining academic learning with real-world applications. It covers areas such as consumer behavior analysis, the use of AI-powered marketing tools, and the design and execution of automated marketing campaigns with measurable performance outcomes.
Hilda Louca, General Manager of Converted, said the partnership aims to bridge the gap between traditional academic education and the rapidly evolving job market, providing students with applied knowledge and exposure to the technologies currently shaping the marketing industry.
Mona Fouad, Dean of the College of Engineering and Technology and Academic Dean of AASTMT’s Smart Village Campus, said the programme enhances the Academy’s educational portfolio by offering training aligned with international standards and practical skills relevant to the digital economy.
The programme was launched in November 2025 at AASTMT’s Smart Village campus in Sixth of October City and is positioned as a platform that integrates academic instruction with industry experience in one of the fastest-growing global fields.
Converted develops AI-based digital marketing and automation solutions designed to improve business performance through data-driven strategies, while AASTMT is a regional educational institution offering programmes in science, technology, and maritime transport, with a focus on supporting economic and social development across the Arab region.