The Buffalo Bills will continue to raise awareness for CPR education with the HeartBEAT initiative, a five-year, $1 million commitment by the team to further stress the importance of hands-free CPR.
For the third year of the program, the American Heart Association and the Bills will bring CPR demonstrations and education to community events teaching participants the correct rate and depth of compressions.
According to the latest American Heart Association data, nine of every 10 people who experience cardiac arrest outside of a hospital die because, in part, they don’t receive immediate cardiopulmonary resuscitation (CPR) more than half of the time.
“Knowing how to respond in a cardiac emergency when seconds matter is literally the difference between life and death. By bringing these lifesaving CPR demonstrations to the community, we are meeting people where they are,” said Megan Vargulick, executive director of the American Heart Association in Rochester. “The HeartBEAT initiative and our collaboration with the Buffalo Bills are adding more lifesavers in Western New York.”
CPR education will be free at the Buffalo Bandits March 8 game at KeyBank Center; Say Yes Academy (March 15 at BUILD Community School); Buffalo Public Schools Summit (June 7 at All-High Stadium); Bills training camp during summer 2025 at St. John Fisher University; Buffalo CycleNation (fall 2025 at ADPRO Sports Training Center); and HeartBEAT Game Day (fall 2025 at Highmark Stadium).
“The Bills remain dedicated to advancing CPR education throughout the Western New York community,” said Michelle Roberts, vice president of community impact of the Buffalo Bills.