Rio Linda residents looking for great deals on outdoor and active gear will have a new nearby shopping spot. Sierra, the off-price retailer known for selling high-quality active and outdoor products at unexpectedly low prices, is celebrating the grand opening of its newest California store in Roseville this Saturday, October 25.
Located at Renaissance Creek, this is Sierra’s third California location to open this year, following recent openings in Davis and South Lake Tahoe. Sierra is making a push to help Northern California communities get and stay active without breaking the bank.
Score Big Savings on Gear and Apparel
Sierra offers an incredible value on top footwear, apparel, and gear for the entire family. Shoppers can expect savings of up to 20–60% less than department and specialty store prices on their huge selection. This means you can save on everything you need, whether you’re planning a hike, a bike ride on the Miner’s Ravine Trail, or a round of golf.
“With Roseville marking Sierra’s third opening in California this year alone, we are thrilled to continue expanding our presence across Northern California,” said Amanda Johnson, Assistant Vice President, Marketing Director Sierra. “Sierra strives to make active lifestyles simple and accessible for everyone, without compromising on value or performance.”
Grand Opening Celebration Details
The Roseville community is invited to a Grand Opening celebration this Saturday, October 25, at 8:00 AM.
The event will include:
- Music from a local DJ
- Sierra branded giveaways
- A hidden tag activity where shoppers can win a Sierra gift card
In a show of community support, Sierra will also be donating $10,000 to Feeding the Foothills, an organization working to provide food assistance and increase nutritional security for low-income families and individuals in the region.
Store Information:
| Grand Opening | Saturday, October 25, 2025, at 8:00 AM |
| Store Location | 8670 Sierra College Blvd. Roseville, CA 95661 (Renaissance Creek) |
| Regular Hours | Monday – Saturday 9:30 a.m. to 9:30 p.m.; Sunday 10:00 a.m. to 8:00 p.m. |
Sierra is also currently hiring for full- and part-time store associates in Roseville. Interested applicants can learn more at jobs.tjx.com.
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