Beautycon is getting a boost from Lili Reinhart.
The Riverdale star and budding entrepreneur has booked a headlining gig at the upcoming gathering of beauty insiders, enthusiasts, brands and experts scheduled to take place at L.A.’s Buttercup Venues from Nov. 2-3. Reinhart will be an exclusive guest and sit for a live taping of the popular podcast Gloss Angeles hosted by Refinery29 global beauty director Sara Tan and host and producer Kirbie Johnson.
Reinhart, a face of Covergirl, is expected to spill beauty secrets, her skincare journey and daily routine, and open up about her advocacy around mental health. Also, a big topic of conversation, Reinhart will dish on all things Personal Day, her new beauty brand.
“I’m grateful for the opportunity to have an open and honest dialogue around acne and the impact it can have on mental health,” Reinhart said in a statement. “My hope has always been that through sharing my own journey and having these conversations, it will bring some comfort to those who can relate.”
Added Tan: “We’re thrilled to have Lili Reinhart join us at Beautycon for this live taping of Gloss Angeles. She’s been incredibly open about her skincare and mental health journeys, and we can’t wait to dive deeper into her evolution both personally and professionally.”
Beautycon, a subsidiary of Refinery29, launched in 2012 and has been a meeting place for the beauty community through its annual conference and multi-platform coverage. This year’s installment will feature original programming and engagement with industry leaders along with food and beverages, an exclusive bar experience in a VIP area, a Buseum featuring curated installations and a Creator Studio space specifically for content.
The Masterclass schedule has confirmed hair and makeup tutorials by Sir John, Justine Marjan, Makeup by Kelli Anne, and Made by Mitchell, among others. Panel participants include Queer Eye star and celebrity hairstylist Jonathan Van Ness, Summer Friday’s co-founders Lauren Ireland and Marianna Hewitt, Sable Lab’s co-founder Sabrina Elba, Anastasia Beverly Hills founder Anastasia Soare, and others. Brands on the scene in the Marketplace section will include Summer Fridays, K18, Ciele, Shea Moisture, Palmer’s, ViiV, Brown Sugar Babe, S’able Labs, Made by Mitchell, JVN Hair and more.