Wyndham Hotels & Resorts has launched Dazzler Select by Wyndham, a collection of economy lifestyle hotels. The concept is an offshoot of Dazzler, a brand Wyndham acquired as part of its 2016 purchase of Fen Hotels.
According to Wyndham, Dazzler Select will enable owners of independent hotels “to preserve the individuality, branding and character of their hotels” while accessing Wyndham’s distribution network and the Wyndham Rewards loyalty program.
The pool area at the Magic Moment Resort & Kids Club, a Dazzler Select by Wyndham hotel. Photo Credit: Wyndham Hotels & Resorts
The new brand requires properties to maintain high guest ratings and offer standard amenities like free Wi-Fi for Wyndham Rewards members, 24-hour water and coffee stations, one complimentary breakfast item per guest and “boutique-inspired” design elements.
Wyndham said the concept “fills a long-overlooked gap,” citing STR data that shows independently owned properties represent over 70% of U.S. economy hotels –about 16,000 nationwide.
Dazzler Select’s inaugural property is the Magic Moment Resort & Kids Club in Kissimmee, Fla., with two other hotels set to join the fold. Wyndham said it’s in discussions with some 25 additional developers, with the company targeting 50 Dazzler Select hotels over the next five years.