The inaugural fair brings together global brands and local talent, reflecting the Kingdom’s Vision 2030 ambition to diversify its economy and create new opportunities for lifestyle industries
Saudi Arabia will host the first edition of Saudi Lifestyle Week from the 6th to the 8th of October 2025 at the Riyadh International Convention and Exhibition Centre. The event marks the Kingdom’s debut in bringing together fashion, footwear, sportswear, textiles and interior design into one international platform, aiming to connect global lifestyle brands with the country’s rapidly growing market.
The fair is expected to feature over 400 brands, including more than 130 exhibitors already confirmed and over 40 in the footwear segment. Italy, Spain and Germany will be strongly represented, alongside a lesser but notable presence from Portugal. Organisers emphasise the event’s ambition to attract buyers, distributors and decision-makers from across the Gulf, while also highlighting Saudi designers to international audiences.
The exhibition is designed not only as a commercial platform but also as a hub for networking and inspiration. Visitors will be able to engage in talks, workshops and meetings with fashion and lifestyle professionals, project developers and investors. Government and private sector representatives are also expected to attend, seeking new partnerships that align with national development goals.
Vision 2030
Saudi Lifestyle Week reflects the country’s ongoing transformation under Vision 2030, which seeks to diversify the economy. With nearly 70% of its 35 million population under the age of 35, Saudi Arabia represents a promising consumer base for global lifestyle industries.
Massive investments, exceeding one trillion US dollars, already committed to giga-projects such as NEOM, The Red Sea, Diriyah Gate and Qiddiya, are creating new ecosystems for fashion, design, retail and leisure.
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