Published on
August 24, 2025
In recent years, Xiamen, located in southeastern China’s Fujian Province, has become a focal point for domestic tourism, fueled by emerging cultural and tourism consumption scenarios. From Minnan culture-themed scenic areas to century-old streets, the city has cultivated a unique blend of rich heritage and modern appeal. These developments have played a key role in driving domestic demand and reshaping the tourism landscape in the region.
Minnan Culture-Themed Scenic Areas: A Glimpse into Tradition
Xiamen’s Minnan culture-themed scenic areas have become central attractions for travelers seeking a deep connection to the city’s traditional roots. With vibrant performances staged in picturesque settings, visitors are transported into the heart of Minnan’s folk culture. These performances, often held in scenic parks, showcase the region’s rich cultural heritage, drawing crowds from all over the country.
The integration of traditional elements into the city’s tourism offerings has helped to maintain cultural authenticity while embracing modern tourism trends. Visitors can expect to explore art forms such as Minnan opera and traditional music, all set against the backdrop of the area’s stunning landscapes. This approach has attracted a variety of tourists, from culture enthusiasts to those seeking a more immersive experience.
Gulangyu Island: A Popular Destination for Romance and Culture
On Gulangyu Island, another key attraction in Xiamen, the tourism scene is thriving thanks to its blend of history, culture, and scenic beauty. A couple was recently spotted posing for photos at a marriage registration office on the island, a testament to the growing popularity of Xiamen as a romantic destination. The island’s charming streets, historic buildings, and tranquil ambiance provide the perfect setting for couples and honeymooners.
At the same time, the island offers a range of cultural experiences. A staff member was seen playing the organ, providing a glimpse into the musical heritage that characterizes this UNESCO World Heritage Site. This mix of cultural heritage and romance has drawn tourists from various parts of China, eager to experience a blend of traditional Chinese culture and modern tourism infrastructure.
Historic Streets: A Window to Xiamen’s Past
Xiamen is also home to a number of century-old streets that provide a historical window into the city’s past. These streets, with their time-worn buildings and traditional architecture, offer a walking tour through history. As tourists stroll along these streets, they can discover the deep cultural significance of Xiamen, a port city with a rich trading history.
The streets are lined with shops selling traditional crafts, local delicacies, and souvenirs, making them a perfect spot for visitors to experience the local culture firsthand. Many of these streets are undergoing renovations to blend modern conveniences with historical preservation, creating a unique atmosphere that attracts visitors from across the country.
Pedestrian Streets and Modern Tourism Facilities
Beyond the traditional cultural offerings, Xiamen is also embracing modern tourism with its bustling pedestrian streets. These streets, often filled with both tourists and locals, offer an eclectic mix of dining, shopping, and entertainment options. The introduction of these new consumption scenarios, alongside the city’s historical and cultural attractions, is helping to drive domestic demand.
Tourists can be seen walking through these vibrant pedestrian streets, taking in the sights and sounds of the city while sampling local food and interacting with vendors. These areas are designed to offer a balance between modernity and tradition, with a variety of retail outlets, restaurants, and cultural performances blending seamlessly into the surroundings.
Xiamen’s Dynamic Role in Domestic Tourism Growth
The city’s efforts to integrate new consumption scenarios with cultural tourism have had a significant impact on domestic tourism trends. The rising popularity of Minnan culture-themed scenic areas and Gulangyu Island, along with the city’s rejuvenated historic streets, has positioned Xiamen as one of the leading domestic tourist destinations in China. These attractions are not only driving the local economy but also supporting the government’s goals of fostering cultural and tourism development.
The city’s tourism authorities have been keen to promote Xiamen as a prime destination for both domestic and international visitors. According to official sources, the combination of Xiamen’s cultural richness, scenic beauty, and modern tourism infrastructure has contributed significantly to the region’s economy. As the domestic demand for cultural tourism continues to grow, Xiamen is poised to remain a major player in China’s tourism industry.
A Snapshot of Xiamen’s Tourism in 2025
In 2025, Xiamen’s tourism industry is expected to continue to flourish, thanks to a robust combination of cultural heritage and modern tourism infrastructure. Tourists flock to the city, not just for its scenic landscapes but for the chance to engage with the region’s rich history and culture. From performances in Minnan culture-themed scenic areas to romantic moments on Gulangyu Island, the city’s diverse offerings make it an appealing destination for all types of travelers.
Whether strolling along historic streets, visiting cultural landmarks, or enjoying the vibrant pedestrian zones, visitors are offered an experience that is both enriching and diverse. Xiamen’s role in shaping the future of cultural and tourism consumption in China is only set to grow, with new attractions and experiences on the horizon.
Final Thoughts on Xiamen’s Tourism Growth
Xiamen, with its captivating blend of cultural heritage and emerging tourism trends, has firmly established itself as a must-visit destination for domestic tourists. The city’s focus on integrating traditional culture with modern tourism infrastructure has proven successful in driving growth and reshaping the tourism landscape. As Xiamen continues to invest in its tourism offerings, both visitors and locals alike are set to benefit from the city’s evolving cultural and tourism scene.
