From Istanbul’s cobblestone alleyways to Shanghai’s bustling energy, Selin Penbe Kireccioglu’s journey has been a tapestry of colors, textures and stories. Each chapter – learning tailoring from her grandmother, painting light and shade with her father’s paintbrushes, or managing New York and Paris’ fast-paced lifestyles – has created the designer and entrepreneur she is today. She has always been driven by a love of craftsmanship, excellence and self-expression.
Courtesy of Selin Penbe Kireccioglu
Selin founded Dahlia Home & Lifestyle in Shanghai in 2015.
Q: Before we talk about your company would you please introduce yourself?
I was born and raised in the vibrant city of Istanbul, where artistry and craftsmanship were part of my everyday life. I grew up in a talented family – my grandmother and aunt were skilled tailors who filled our home with exquisite fabrics, teaching me the beauty of tradition and meticulous handwork. My father, a gifted painter in his leisure time, introduced me to the magic of colors – how shades could blend, contrast and tell stories. These early influences nurtured my love for design, creativity and the beauty of self-expression through both fabric and art. These experiences continue to form the foundation of my work and vision today.
My professional journey began in Istanbul’s prêt-à-porter industry, where I gained hands-on production experience. Later, in New York, I immersed myself in the fast-paced worlds of sales, merchandising and customer relations, where I learned the value of efficiency, competition and the fundamental principle that time is money. Paris marked a pivotal chapter, where I dove deep into the production and trade of cotton fabrics. Across these experiences, one principle stayed constant – customer satisfaction became my compass, and product quality my passion.
Courtesy of Selin Penbe Kireccioglu
Selin styles the last shooting of her latest collection in Istanbul.
Q: Why did you decide to strike out on your own and start a company in Shanghai?
Shanghai’s energy was contagious. After several years here, I realized I had accumulated a wealth of knowledge – from my roots in Istanbul to my time in New York and Paris – and it was time to channel it into something of my own. Shanghai gave me the confidence to take that leap, to build a company that reflects my values, craftsmanship and creative vision. Starting my own business wasn’t just a professional move; it was a way to weave together all my experiences into something meaningful and enduring.
In 2015, I founded Dahlia Home & Lifestyle in Shanghai, inspired by my travels and my background in fashion and textiles. The story began with a simple gift – a Peshtemal, a traditional Turkish towel I brought from Turkey for a friend. Its softness, lightness, quick-drying nature and versatility captivated everyone immediately. That’s when I realized its potential – not just as a traditional towel, but as a foundation for a collection of towels, bathrobes, shawls, beachwear and blankets, all crafted from 100 percent Turkish cotton.
The name Dahlia comes from the flower in our logo – beautiful, diverse and long-lasting – just like our designs. Hidden within it is Lia, my daughter’s name, and the heart behind the brand. At Dahlia, we believe in beauty, softness and sustainability, wrapped in everyday elegance.
Courtesy of Selin Penbe Kireccioglu
Dahlia blankets are crafted with meticulous attention to detail for moments of quiet indulgence.
Courtesy of Selin Penbe Kireccioglu
Ultra lightweight, quick-drying and sand-free Dahlia beach towels effortlessly transform from beach blanket to elegant pareo for sun-soaked travels.
Q: What makes Shanghai’s business environment so remarkable?
Shanghai thrives on speed, innovation and energy. Ideas turn into reality almost instantly, and success depends on agility, precision and meeting customer expectations with efficiency. I was inspired by the opportunities this city offers to foreign entrepreneurs – the chance to turn business dreams into reality. These qualities became part of Dahlia’s DNA.
Q: What were you trying to bring to the local community?
From the start, I wanted Dahlia to be more than a brand. I wanted to offer a fusion of craftsmanship, culture, innovation and sustainability. My goal was to share my appreciation for fabrics and colors, creating designs that tell a story while maintaining exceptional quality. I aim to bring a splash of color into everyday life – blending modernity, comfort and versatility to match today’s dynamic lifestyles. My pieces are made to be effortlessly wearable, adaptable and full of personality – enhancing not just wardrobes, but moods and experiences.
Courtesy of Selin Penbe Kireccioglu
One can indulge in the cloud-like softness of Dahlia’s Duchess Blankets.
Courtesy of Selin Penbe Kireccioglu
Dahlia towel is the perfect post-shower embrace.
Q: What are the biggest challenges setting up a business here? How do you stay motivated?
The language barrier was my first challenge – communication is essential in business, and understanding both linguistic and cultural nuances is key to building strong relationships. Another challenge was connecting deeply with the local community, learning their preferences and values in a fast-changing market. Chinese consumers appreciate authenticity, quality and brands that resonate with their lives. Balancing their tastes with my vision requires adaptability and insight.
That said, your mindset is inspiring. When you decide, work hard and stay committed, you can achieve all you set out to do. Shanghai rewards ambition, and with perseverance, creativity and a willingness to learn. Opportunities open up in remarkable ways.
Q: What was the moment that made you most proud?
Some of my most fulfilling moments are when customers return – not just to express appreciation, but to buy more. Hearing their stories about how my designs, quality and comfort enrich their lives reminds me I’m on the right path. It’s more than a transaction – it’s a relationship built on trust and shared appreciation for color and craftsmanship.
Courtesy of Selin Penbe Kireccioglu
Selin’s most satisfying moments are when Shanghai customers return for more Dahlia items.
Q: What are you working on?
I’m developing a collection focused on sustainability using recycled cotton. These designs bring eco-friendly innovation to bath, beach and home linens – blending functionality with beauty. Every piece is thoughtfully crafted to reduce environmental impact while offering comfort and style, supporting a more conscious way of living.
Q: Who is your female role model?
Women who break barriers and spark change, whether in science, art or business, inspire me. Figures like Stella McCartney and Tarsila do Amaral have my admiration, but I also find inspiration in everyday women – scientists, artists and entrepreneurs – who are making a difference in their communities.
Q: What is your advice to women entrepreneurs?
Trust your vision and walk your path with confidence. Surround yourself with supportive collaborators – strong networks open new doors. Stay adaptable, because flexibility is essential for growth. And remember: Every challenge is an opportunity to evolve and thrive.