L-R: Michael Ikpoki, Ibrahim Puri, both Members of the T2 Board; Thomas Etuh, Chairman of T2; Abimbola Salu-Hundeyin, Secretary to the Lagos State Government; Bosun Tijani, Minister of Communications, Innovation and Digital Economy; Gloria Danjuma, Member of the T2 Board; Obafemi Banigbe, CEO of T2; Femi Edun and Emmanuel Etuh, also Members of the T2 Board at the official unveiling of T2 at Eko Convention Centre, Victoria Island, Lagos
Digital lifestyle enablement, innovation and customer experience are the major pillars driving the identity transformation of T2, Obafemi Banigbe, Chief Executive Officer of 9mobile, has said.
According to him, T2 identity reflects a forward-thinking, technology-driven, and customer-centric ethos designed to resonate with Nigeria’s increasingly digital and mobile-first population.
Banigbe said the new identity is not just a logo change, but a total evolution of the brand and how it delivers value.
“T2 represents our next chapter. It is a symbol of our renewed commitment to innovation, resilience, and a deepened focus on customer experience. We are building a brand that is ready to thrive in the digital economy,” he said.
Speaking recently, Banigbe said that since the takeover, the company has made sweeping changes, including the constitution of a revitalised board, appointment of new executive leadership, and execution of a strategic infrastructure-sharing agreement with MTN Nigeria. This agreement, the first of its kind at scale in the country, has already led to the company significantly expanding its network coverage, capacity, and resilience nationwide.
“This strategic brand migration marks a pivotal chapter in the company’s business transformation, setting the stage for a renewed competitive presence in Nigeria’s telecoms landscape and a sharper alignment with evolving digital consumer expectations,” Banigbe said.
Thomas Etuh, chairman, Emerging Markets Telecommunications Limited, said the occasion is significant in many respects for the 9mobile brand, as it represents the start of a new phase of life, a fresh start, rebirth, change or transformation, growth, reawakening, and a new order.
“The journey has been exhausting. It was faith and love for the country that prompted my foray into the acquisition of the 9mobile business. I knew it was a tough call,” Etuh said,
“To our amazing customers, please accept my profound gratitude for believing in us. I know our challenges have impacted you in one way or the other. But there is a resilient spirit we share with you. We are rising together again. Together, with you, we are reclaiming all lost grounds,” Etuh said.
Bosun Tijani, the Minister for Communications, Innovation and Digital Economy, lauded T2 for its bold move and vision to invest in the Nigerian economy and counselled that the rebranding should go beyond a change of name.
“My message to T2 is simple, let this rebrand be more than a change of colours or new logo, but let it be a renewed commitment to innovation, to service excellence and to the millions of Nigerians whose lives and businesses depend on your network every single day. Our government will continue to work with ecosystem players like T2 who are bold enough to invest, agile enough to adapt and visionary enough to see that the future belongs to those who embrace change before it’s forced upon them,” he said.
On her part, Bimbola Salu-Hundeyin, Secretary to the Lagos State Government, who represented Governor Babajide Sanwo-Olu, affirmed the alignment between T2’s mission and the state’s digital goals.
“T2 has come at the right time. Its focus on digital innovation aligns seamlessly with the Lagos State Government’s vision for a robust digital economy that empowers citizens, businesses, and communities. We welcome partners like T2 who are committed to driving inclusive and transformative growth in our state,” she said.
The transition will be rolled out in deliberate phases, ensuring continuity and seamless service for existing customers while gradually introducing the market to the T2 narrative. At its core, T2 will focus on four key pillars: Speed, Smart Living, Digital Lifestyle, and Trust.
With customer expectations evolving rapidly and technology redefining the rules of engagement, the T2 brand aims to serve as a bridge between connectivity and culture, telecommunications and lifestyle, infrastructure and impact.
As the Nigerian telecoms sector moves into a new decade of transformation, T2 is poised to not just participate, but to lead.
