YoPRO, Danone‘s premier high-protein dairy brand, announced a landmark multi-year partnership with the tennis sensation and multiple Grand Slam champion, Carlos Alcaraz.
The Spanish phenom will serve as YoPRO’s new global brand ambassador, taking on the unique and impactful role of Chief Progress Officer for the initial year of the collaboration.
This strategic alliance highlights YoPRO’s dedication to fueling active lifestyles and supporting muscle health, a perfect match for Alcaraz’s relentless pursuit of excellence and continuous self-improvement. As the global face of YoPRO, Alcaraz will also represent its sister brands, including GetPRO, HiPRO, Oikos, OikosPRO, and SerPRO+, across 25 markets worldwide.
In his role as Chief Progress Officer, Alcaraz will champion YoPRO’s core philosophy: “Progress is personal.” He aims to inspire individuals globally to embrace their unique growth journeys, whether in elite sports or daily life. The partnership will emphasize the importance of continuous learning, self-improvement, and pushing personal boundaries.
Carlos Alcaraz shared his enthusiasm and said, “As an athlete, I know how important it is to keep growing, no matter what you’ve already achieved. Progress is personal – it’s about learning, improving, and pushing yourself forward, whether that means chasing a championship or just getting a little better each day.
“I’m excited to work with YoPRO high protein globally to inspire others to build their strength day after day and embrace their own journey. Because everyone, including myself, is a work in progress.”
Developed by sports nutrition experts, YoPRO products provide high-quality protein crucial for muscle health and active lifestyles. Alcaraz himself incorporates these products into his rigorous training and recovery routines, underscoring his personal belief in their effectiveness.
This collaboration with YoPRO is part of a broader, long-term partnership between Carlos Alcaraz and Danone. The brand seeks to leverage Alcaraz’s global influence to promote healthy lifestyle habits, balanced nutrition, proper hydration, and regular physical activity across its diverse brand portfolio. Additionally, Danone will support the Carlos Alcaraz Foundation, which champions the importance of sports and holistic health among younger generations.
The partnership is set to launch with global campaigns featuring Alcaraz, designed to inspire consumers to define and achieve progress on their own terms. Stay tuned to YoPRO’s official social media channels for updates on Carlos Alcaraz’s journey and upcoming initiatives.
YoPRO is Danone’s leading high-protein dairy brand, committed to supporting individuals with active lifestyles by providing high-quality protein products. Available in various markets under brands such as GetPRO, HiPRO, Oikos, OikosPRO, and SerPRO+, YoPRO aims to fuel performance and aid muscle recovery, helping consumers achieve their fitness and wellness goals.
Danone is a leading global food and beverage company operating in three key health-focused categories: Essential dairy and plant-based products, waters, and specialized nutrition. Guided by its mission to bring health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices.