Meghan Markle’s As Ever online shop has now sold out in minutes on three occasions, leaving fans scrambling to get hold of her products, from jam to rosé wine.
The Duchess of Sussex relaunched herself as a lifestyle guru in 2025, with her cooking show With Love, Meghan and its connected online shop.
She also has a partnership with Netflix, ensuring demand is high for her assortment of store cupboard favorites and a few of her own unique offerings.
Jemal Countess/Getty Images for TIME/As Ever/Meghan, Duchess of Sussex
Jam
Meghan puts less sugar in her jams than regulations demand, meaning she terms them fruit spreads instead.
Among the first on sale was her signature raspberry jam, at $9 a jar, which she had used to promote her new venture by sending it to celebrity friends in March 2024.
In a newsletter announcing the release of her first products, she said: “Of course, you’ll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule.”
She went on to offer apricot jam for $14 a jar in her second product release along with a limited-edition orange blossom honey for $28 a jar.
Tea
Lemon ginger tea, peppermint tea and hibiscus tea all sell for $12 for a tin of 12 bags, or $1 per bag.
Meghan wrote in her April newsletter: “Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden.”
The Republic of Tea is her supplier, and Meghan was accused of marking up her products after it emerged the company charges lower prices for its own similar range.
A source told Newsweek that Republic of Teas offerings are not the same as Meghan’s and the packaging used by As Ever is also more expensive.
Crepe and Cookie Mix
Meghan sells crepe mix at 11 servings for $14, and she charges the same for her short bread cookie and flower sprinkles mix.
“Crepes remind me of my time backpacking through France as a student,” she wrote. “Biting into these streetside thin pancakes—filled with chocolate, fruit, fresh lemon and powdered sugar, or made savory with ham and cheese—they truly are a canvas for flavor.
“I wanted to bring that memory and experience to you at home. (Also, they’re so easy to make!)”
Flower Sprinkles
Meghan featured her flower sprinkles on her Netflix show and was mocked for them on social media, but they have sold out along with her other products.
Tubs from her online shop include Dried Rose, Calendula and Blue Cornflower Petals and Hibiscus Flowers, and cost $15 for 5g.
Wine
Meghan’s first wine is a Napa Valley rosé and sold at $30 a bottle for a minimum of three with a $20 flat rate for shipping.
The team at As Ever are working on debuting a sparkling wine, but Newsweek understands it will not be available until late summer at the earliest.
Jack Royston is chief royal correspondent for Newsweek, based in London. You can find him on X, formerly Twitter, at @jack_royston and read his stories on Newsweek‘s The Royals Facebook page.
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