Meghan Markle is gearing up for a whirlwind as she launches new products.
The Duchess of Sussex’s lifestyle brand, As Ever, officially drops another wave of products today, 20 June 2025, after a hiatus. The milestone moment comes on the heels of a successful first run, during which the products sold out quickly.
Launched in March 2025, Meghan Markle’s As Ever spans home goods, food items, and other carefully curated lifestyle products.
Meghan Markle Is Swinging Into ‘No More Sleeps’
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Meghan is officially in launch mode. On Friday, the former actress marked the release of her As Ever products with a new Instagram photo, accompanied by a clear message that things are about to get hectic.
Posting to the brand’s official account, Meghan hinted that sleep might be off the table as she kicks off this next chapter. “No more sleeps!” the caption read, signaling just how packed her schedule is about to become.
The photo showed Meghan barefoot and carefree, swinging under a tree in a scenic outdoor setting. Dressed in a soft yellow puff-sleeve dress, she smiled as her hair caught the breeze, revealing a relaxed side profile.
The Duchess Of Sussex Previously Teased Sweet Surprises Ahead Of The Product Drop
Before her As Ever products officially hit the shelves, Meghan gave fans an early heads-up with a visually tempting Instagram Story that has since expired. The post featured a stack of pancakes topped with strawberries and honey, along with a reminder, “Are you on our list? Don’t miss out, June 20 at 8 a.m. PT.”
The Blast noted that Meghan followed the quiet teaser with a more direct message on her brand’s main page, telling followers to “mark your calendars” for the launch. “Oh yes, honey… sweet things await,” read the caption, promising the return of fan favorites along with new additions.
Meghan had already hinted at the return in a newsletter to subscribers, where she thanked supporters for the strong response to the brand’s March debut.
Meghan Talked About The Pressure Behind Building A Brand That Lasts
While excited about her success, Meghan made it clear that launching a lifestyle brand is not just about pretty packaging and hype. In a podcast conversation with Tina Knowles, she shared the harsh realities behind her brand and why she paused production to get things right before restocking.
She broke down the behind-the-scenes work that often goes unseen, from navigating profit margins on homemade products, making them shelf-ready and desirable to buyers, to the extensive testing and regulatory standards required to ensure the quality of each item.
She also opened up about the emotional weight of being a public figure trying to build something real. Meghan said that ongoing criticism and constant opinions about her every move forced her to lean on close friends and her team for reassurance.
“You still have to be able to have someone you can go to be human and say, ‘I don’t know. Can you just tell me that this makes sense?'” She asked.
What Was Oprah Winfrey’s Brand Advise To The Mother-Of-Two?
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In a surprising twist, Meghan shared in April on her popular podcast “Confessions of a Female Founder” that fear had almost prevented her from building the lifestyle brand she truly wanted, until a conversation with Oprah helped her change course.
The 43-year-old opened up about her mindset during the early stages of developing As Ever. “I thought, ‘I’ll just do small batch jam from home,'” she admitted. That hesitation led her to question whether she was intentionally limiting herself or simply scared to try something bigger.
It was Oprah, “a longtime friend and mentor,” who gave her the clarity she needed. Meghan recalled the TV host telling her, “There are tons of things you could put your name on.’ But for you and how you like to show up for people, once you figure out how to encapsulate your essence, then you’ll know.'”
Meghan Markle And Prince Harry Reportedly Planning Family-Focused Summer
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The former royal couple is ready to hit pause and prioritize family time. After a packed first half of 2025, Meghan and Harry are reportedly gearing up for a summer filled with travel, rest, and reconnecting with their kids.
The Blast reports that Meghan is taking the lead in planning a series of relaxing getaways meant to help the family reset after what insiders describe as a “hectic time” for both. The goal? A stress-free summer centered around fun, family, and friends.
The Sussexes are said to be looking at multiple destinations, including wine tastings in Napa, a nature retreat in Big Sur, and stops throughout Northern California with their children.
Apart from visiting close friends in Colorado and Canada, another option on the table includes visiting Muskoka, a popular cottage region north of Toronto, where they are expected to spend time with friends who own property on the lake.
The launch marks the next step for Meghan Markle’s lifestyle brand, As Ever, and by the looks of it, she is just getting started.