ABI Health, a leader in health-tech innovation, has partnered with the World Pickleball League (WPBL) to promote active lifestyles and inspire healthier living across India.
This collaboration aims to leverage the growing popularity of pickleball, a sport known for its inclusivity and low injury risk, to encourage community engagement and fitness.
The inaugural WPBL season, powered by PNG Jewellers, will feature six dynamic teams competing from January 24 to February 2, 2025, at the iconic Cricket Club of India in Mumbai.
Shreyas, Vice President of Global at ABI Health, expressed enthusiasm and said, “At ABI Health, we believe that health, wellness and prevention need to be part of everyone’s lifestyle in today’s day and age. Fitness and an active lifestyle are integral to a healthier tomorrow, and pickleball is the perfect embodiment of this ethos. We are thrilled to support WPBL’s mission to make this sport a movement that inspires people to stay fit. This partnership reflects our dedication to building a healthier, more connected world.”
Gaurav Natekar, Co-Founder and CEO – World Pickleball League, added, “We welcome ABI Health as a partner in this journey to elevate pickleball in India. ABI’s passion for promoting health and wellness aligns perfectly with our mission to make pickleball a sport for everyone. Together, we hope to create a platform that celebrates fitness, teamwork, and community spirit.”
The WPBL season will showcase exciting matches between six teams from across India, with the grand finale also being streamed live on FanCode and Sony Sports Network. The season starts with a highly anticipated clash between Mumbai Pickle Power and Pune United, setting the stage for an exciting and competitive season.