At this year’s TicketingBusiness Forum Awards 2025, Ten Lifestyle Group walked away with the coveted Product Innovation Award.
The Product Innovation award honors products that have uniquely transformed and improved the way ticketing entities do business.
The recognition celebrates the successful launch of Ten Box Office, a groundbreaking platform developed in partnership with event technology specialist Nuweb Group.
Ten Lifestyle Group is a global concierge service that provides premium lifestyle management to high-net-worth individuals.
Their platform helps members access exclusive experiences, from last-minute travel and sold-out event tickets to hard-to-book restaurants.
Ten Box Office was built to redefine how members access premium live entertainment.
The new development seamlessly combines ticket bookings, bespoke travel, and exclusive restaurant reservations, all within Ten’s digital platform.
“Huge thanks to the Ten team and our partners – this win is a testament to your passion, creativity, and commitment to delivering exceptional experiences to our members.” said Lucy Chillingworth, Global Director of Live Entertainment.
Last year, Ten partnered with Nuweb to bring the vision to life – creating a seamless, white-label booking experience where VIP members can browse exclusive events and choose their seats, all without leaving Ten’s branded platform.
“Ten didn’t come to us just to sell tickets,” said Jose San Miguel, Managing Director at Nuweb Group. “They had a clear vision of a high-end experience worthy of their members’ expectations.”
“They know their audience better than anyone,” he added. “Our role was to deliver the technology that could meet that bar. Together, we built something that’s now setting a new standard in the industry.”
Presented annually, the TicketingBusiness Forum Awards draw leaders from across the industry – from FIFA and Live Nation to The O2 and Stage Entertainment – spotlighting innovation, transformation, and excellence in live entertainment.
