A new wave of influencers is taking over social media platforms such as TikTok and Instagram. Gone are the days of Charli D’Amelio and Addison Rae, who earned their internet fame and fortune through dancing or dramatically lip-synching to the hottest song of the week. These days, the internet has turned its attention to the likes of Becca Bloom, Mei Leung, and Chloe L. who, youth and beauty aside, have two things in common – they’re rich and they’re Asian.
Dubbed the Crazy Rich Asians by #RichTok, a TikTok subculture that celebrates “old money” culture and affluence, these ladies have built impressive followings on social media by unapologetically flashing the opulent lifestyles they were born into. The most recent addition to the internet’s list of favourite rich Asians is Skyelar Chase. Here is everything you need to know.
She’s a student at Columbia University
Per Chase’s Instagram, the influencer is a student at Columbia University. A day in the life for the internet personality includes waking up in her luxury hotel suite and primping for quick photoshoots – with Victoria’s Secret no less – in between classes.
“You’re like the literal Blair Waldorf/Serena van der Woodsen in NYC and I’m livinggggg for it,” one follower commented on an Instagram video of Chase getting ready for the day, referencing the beloved teen drama Gossip Girl.
Private jets and expensive holidays are par for the course in her life
While it’s unclear who Chase’s parents are, it’s obvious that they travel in style. Family holidays for the socialite mean private planes, Rimowa luggage, and being ferried around in Cadillac Escalades.
Family getaways aside, Chase can be spotted lounging in Aman hotels across the globe or wearing head-to-toe designer gear at fashion week. At Coachella this year, she stunned in a full Chloé look.
Unlike fellow #Richtok influencer Becca Bloom, whose outfits are often elevated and corporate, Chase’s outfits tend to be more relaxed (though still exorbitant in price).