It sounds like you cover a lot of different areas. Do you have a favorite project?
My favorite project that is out right now is Family Mic’d Up, in which I mic up a family member during the game and create different social clips of them. Those perform well on social media and it’s always fun to see the family members enjoy the game as a fan but also the ups and downs of watching their son, husband or sibling. It’s hard to relate to what they are feeling because they have so many added emotions. It’s so unique. This year, I am also working on a series that spotlights different jobs within the Vikings organization that contribute to fan experience on game day, including game presentation, equipment manager and guest experience manager. That’s been fun because I get to learn so much about what roles my co-workers have, as well. There are so many different jobs in sports that people don’t realize, so I love that I have the opportunity to highlight some of my awesome co-workers while also hopefully opening a door to people looking to work in sports.
What would you say is the most challenging part of your job?
It has to be choosing what to do. Like I said, lifestyle content is a massive umbrella when you think about it. I am getting pulled in a lot of directions. And though most of the ideas are things I want to create, I am only one person. I do work closely with another one of my teammates, but still, that is only two people doing this content. It’s a process deciding what content we actually want to accomplish, along with organizing our schedules to make sure we don’t burn out.
That makes a lot of sense and seems to be a common challenge for content creators. Next, what is your week like during the season and during the offseason?
The amount of content that I do is dependent on the time of year. During the regular season, I am editing content. Sometimes I’ll have a shoot with a player — usually after practice on Fridays — and I’m doing interviews with different staff members throughout the week. During home games, I’m working on our “All in a Gameday” series following staff members around and filming them. During away games, I am essentially filming the game for social content, cutting big plays like touchdowns, sacks and turnovers to send to our social team. My job isn’t necessarily social content producer, but I fall under that umbrella on game days.
The busiest time of year is any time our players are in the building. There are things I work on without them, but a lot of the content is player dependent. There is a bit of a lull right after the season is over, but it picks right back up with free agency. We do a lot of content with free agents who sign with the Vikings and we do a lot of fan-related content during the NFL draft. Training camp is a day-to-day grind and my personal favorite, the regular season, is a consistent grind but it’s not all at once. You know what to expect week to week.