Small businesses are the backbone of our economy, employing 61.7 million Americans and representing 46.4% of private-sector employment, according to the U.S. Small Business Administration’s 2023 report. We create jobs, foster innovation and provide a personal touch that larger corporations often cannot. When small businesses win, we all win.
This Small Business Saturday, let’s commit to making support a verb. As you step out this weekend with your family and friends, please remember your spending choices have the power to create lasting change in our community.
Shop intentionally by seeking out local businesses for your everyday needs, leave positive reviews that help entrepreneurs grow their reputations and share their stories to amplify their reach. Bring a friend to your favorite local shop, attend a community event they’re hosting or engage with their content online. These small acts ripple outward, fueling dreams, sustaining jobs and building pathways to generational wealth. Together, we can build prosperous communities where small businesses and the people behind them flourish.
Let’s keep going, not just as consumers but as champions of a lifestyle that uplifts small businesses every day. Because when we make small business a priority, the entire community — the entire village — thrives.