The LSU System will soon have a new face leading its media and public outreach efforts after President Wade Rousse announced Monday that Meg Casper Sunstrom will take over as chief communications officer on Feb. 18.
“Meg’s experience and expertise as a strategic communicator will immediately elevate our efforts to tell LSU’s story across Louisiana and the nation,” Rousse said in a statement. “She believes in LSU and shares our ambition of making LSU one of the nation’s elite institutions.”
Rousse selected Sunstrom for the job, according to a news release.
The appointment comes after LSU announced Thursday that Vice President of Marketing and Communications Todd Woodward was leaving the university.
Sunstrom will “serve as a key member of the president’s leadership team and will provide strategic guidance and oversight for the LSU System’s communications — including internal and external communications, reputation and crisis management, media relations, and brand management,” the news release says.
Most recently, Sunstrom was chief communications officer for the Louisiana Legislature. She held previous communications roles at the Louisiana Department of Education, Board of Regents and Louisiana Secretary of State.
Before that, she was a producer and reporter at WAFB. She is a graduate of LSU’s Manship School of Mass Communication.
“Louisiana deserves the best our LSU System can offer,” Sunstrom said in a statement. “I am thrilled to join President Rousse in sharing LSU’s successes and delivering on the promises of education, discovery and service. Our work will elevate the way we educate Louisiana and will create economic opportunity across the state.”